Taco Bell credits Pete Davidson for a spike in breakfast sales


Share post:

Taco Bell credited funnyman Pete Davidson for helping the fast-food giant shake the perception that its breakfast menu is a joke.

The former “Saturday Night Live” star and ex-beau of Kim Kardashian helped sales of Taco Bell’s morning items soar, the YUM Brands-owned company said on an investor call Thursday.

“Taco Bell brought in Pete Davidson to help drive consumer buzz for breakfast,” YUM chief executive David Gibbs. “This led to 9% transaction growth” for the quarter ended Dec. 31.

Davidson appeared in several light-hearted ads where was the punchline after he was hired as “Brand Apologist” in October. 

“Sometimes we go too far. I have — and that’s why Taco Bell has hired me to make an apology for them,” the then-platinum-color haired Davidson said in one advertisement.

Taco Bell hired the Saturday Night Live star as a “Brand Apologist.”
ADdictive ADdictive/Youtube

Taco Bell has had plenty of its own breakfasts bomb, including the Naked Egg Taco and the Waffle Taco.

“We honestly over-innovated in breakfast,” Sean Tresvant, Taco Bell’s chief brand officer, told CNN last year. 

Now the chain is sticking to basic breakfast items like different combinations of eggs, sausage and cheese – and the plan is working.

A Taco Bell breakfast item.
A menu item filled with traditional breakfast foods like eggs, cheese and sausage.
Taco Bell

Taco Bell was the standout winner of YUM’s four brands – Pizza Hut, KFC, Habit Burger – with 11% grown in comparable store sales for the quarter. Wall Street analyst had expected 6.5% growth.

“Overall, Taco Bell did a terrific job this quarter…boosting the company’s fourth quarter earnings results,” Gibbs crowed on the earnings call.

It also launched Mexican Pizzas, selling 45 million of them in just the last four months of 2022, the company said.

Source link

Related articles

Jon Taffer warns staff shortages at restaurants could be solved with AI and robots

Restaurants are expected to hit record numbers this summer, and, as a result, “Bar Rescue”‘s Jon Taffer is...

Dodgers inviting Catholic-offending, trans-queer group to Pride Day is latest MLB error

Last week, the Los Angeles Dodgers canceled plans to honor Sisters of Indulgence, a group of "queer...

Southern accents could cost job seekers a 20% wage penalty, study finds

A new study found that job seekers with a Southern accent could make less money than people without one. According...

Bud Light 24-packs going for $3.49 as sales tank during Dylan Mulvaney boycott

It’s a beer-gain price for an embattled brew. Bud Light sales fell for the sixth consecutive week...