ICM.com has expanded its sports sponsorship portfolio with its latest strategic partnership with the France SailGP Team, Finance Magnates learned exclusively. The deal came into effect this month as the broker became an official partner of the France SailGP Team and its French pilot Quentin Delapierr for three years.
The deal’s timing is also carefully chosen as it was sealed days before the first-ever Singapore Sail Grand Prix scheduled to take place on January 14 and 15. Under the signed agreement, the broker’s branding will appear on the French team’s F50 boat, team base, and clothing.
“We are excited to start the new year 2023 with our partnership with the world of sailing with SailGP,” said the Founder and CEO of ICM.com, Shoaib Abedi. “We are particularly thrilled to be supporting team France, one of the strongest teams on record, as we are happy to see ICM.com amongst top names in the world.”
ICM.com Enhances Its Sports Deal Portfolio
Sports sponsorship is one of the most desired marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term channels for financial services companies to strengthen their brands. ICM.com, which operates with multiple licenses, has several active sports deals. The broker is sponsoring the English football club Newcastle United, the Scuderia AlphaTauri F1 team in motor racing, and London’s Chestertons Polo in the Park.
Check out the FMLS21 session on “Marketing in 2022: Making Your Voice Heard.”
Unlike football, which is the first sports sponsorship preference for brokers, competitive sailing attracts different audiences. The inaugural season of SailGP in 2019 attracted over one million in-person spectators and millions of online viewers, making it one of the most-watched sailing events in the world.
“SailGP is probably the best sailing that you can find in the world,” Bruno Dubois, CEO and Team Manager of France SailGP Team, said. “We need to partner with companies that keep with us in terms of speed and excellence. This is why we are really excited with that partnership with ICM.com. I look forward to the next few months to see how we can perform together.”
Meanwhile, other retail brokers are also expanding their brand presence within the sports arena with sports deals. Doo Group recently inked a high-profile deal with Manchester United FC to promote its two sub-brands, Doo Prime and Doo Financial. But brokers are also looking at options other than football, as Pepperstone entered into a sports partnership with the Aussie cricket team, Adelaide Strikers, and RoboMarkets is sponsoring Limassol-based AEL women’s volleyball club, among many other such deals.
ICM.com has expanded its sports sponsorship portfolio with its latest strategic partnership with the France SailGP Team, Finance Magnates learned exclusively. The deal came into effect this month as the broker became an official partner of the France SailGP Team and its French pilot Quentin Delapierr for three years.
The deal’s timing is also carefully chosen as it was sealed days before the first-ever Singapore Sail Grand Prix scheduled to take place on January 14 and 15. Under the signed agreement, the broker’s branding will appear on the French team’s F50 boat, team base, and clothing.
“We are excited to start the new year 2023 with our partnership with the world of sailing with SailGP,” said the Founder and CEO of ICM.com, Shoaib Abedi. “We are particularly thrilled to be supporting team France, one of the strongest teams on record, as we are happy to see ICM.com amongst top names in the world.”
ICM.com Enhances Its Sports Deal Portfolio
Sports sponsorship is one of the most desired marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term channels for financial services companies to strengthen their brands. ICM.com, which operates with multiple licenses, has several active sports deals. The broker is sponsoring the English football club Newcastle United, the Scuderia AlphaTauri F1 team in motor racing, and London’s Chestertons Polo in the Park.
Check out the FMLS21 session on “Marketing in 2022: Making Your Voice Heard.”
Unlike football, which is the first sports sponsorship preference for brokers, competitive sailing attracts different audiences. The inaugural season of SailGP in 2019 attracted over one million in-person spectators and millions of online viewers, making it one of the most-watched sailing events in the world.
“SailGP is probably the best sailing that you can find in the world,” Bruno Dubois, CEO and Team Manager of France SailGP Team, said. “We need to partner with companies that keep with us in terms of speed and excellence. This is why we are really excited with that partnership with ICM.com. I look forward to the next few months to see how we can perform together.”
Meanwhile, other retail brokers are also expanding their brand presence within the sports arena with sports deals. Doo Group recently inked a high-profile deal with Manchester United FC to promote its two sub-brands, Doo Prime and Doo Financial. But brokers are also looking at options other than football, as Pepperstone entered into a sports partnership with the Aussie cricket team, Adelaide Strikers, and RoboMarkets is sponsoring Limassol-based AEL women’s volleyball club, among many other such deals.
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